The ecommerce landscape is changing dramatically, with retailers making constant leaps forward, such as Amazon’s trials of drone deliveries, and the slightly less ‘Brave New World’ concept of same-day delivery. Whilst these are at the very edge of ecommerce development, there are many more, small but incrementally significant steps that retailers are taking to drive forward ecommerce in today’s competitive market. With customer experience sitting at the heart of much ecommerce strategy, it’s vital that it keep pace with surrounding technologies, especially site search. In this article, we review some key trends in ecommerce site search, and highlight why they are important for online retail.
Search as a primary navigation
By far the majority of online stores still use a traditional, horizontal ‘main menu’ as their primary navigation, relying on customers to accept a category-based browsing route to shopping. Online heavyweights like Amazon, John Lewis and eBay have, for a long time, used an alternative approach, putting search at the heart of site navigation. Ask most people how they shop on either of these sites, and they will say that they simply type what they’re looking for into the search bar.
If you are running an ecommerce business, and you’re serious about providing a flawless on-site search experience, then natural language processing (NLP) is definitely something that you should be considering. No longer reserved for the search engine giants, NLP is making dramatic inroads into ecommerce site search, and bringing with it significant benefits for switched-on merchants.
From humble beginnings in academic applications, NLP has, over the years, become the dominant search methodology for mainstream search engines like Google and Bing. Looking back to the 1990s, AskJeeves was perhaps somewhat ahead of the curve, in the way it encouraged users to ask questions as if speaking to a human. This meaning-based approach is at the heart of NLP, and is today central to Google’s search algorithms, replacing the earlier keywords-driven approach to search.
Klevu is extremely pleased to announce the opening of our new UK office, which is based in Old Street, London. The new office is situated in the Old Street WeWork building (near to Old Street roundabout), which is a co-working office space that’s home to lots of exciting technology companies and ambitious startups.
Klevu work with a number of successful B2B retailers, who sell large volumes to trade customers and distributors through their ecommerce store. B2B customers often have completely different requirements around ecommerce and this is no different for search. So, after a few recent B2B implementations, we thought we’d write a piece focused on some of the functionality that we’ve built into our product in order to cater for our B2B customers.
Every year, eCommerce technologies and platforms become more and more sophisticated, and delivery speeds increase exponentially. This increased sophistication and speed continues to drive up customer expectations, with today’s consumers looking for an effortless shopping experience that really connects with them on an individual level to deliver a personalised, relevant purchasing journey. One area where technology and innovation is making a significant impact in ecommerce UX and conversion improvements is in on-site search. This article takes a look at some of the key requirements for retailers looking for an enterprise-level search solution for their ecommerce stores.
As part of a new interview series, we wanted to invite one of our key partners, Pinpoint, and more specifically their owner, Lewis Sellers to answer some questions on our blog. Lewis and Pinpoint have helped us deliver very positive search improvements to a number of their clients, including The Soccer Store, The Green Reaper and MonsterShop.
Pinpoint are a full-service eCommerce agency, specializing in Magento design and build projects and digital marketing consultancy. They have a core team of 14 and work with merchants of all sizes from all over the world.
We asked Lewis a number of questions about Pinpoint, their clients, their team and about their experience of being a Klevu partner so far.
Yesterday, at least according to LinkedIn, was an anniversary for with Klevu - which made me think that I should write something to thank our customers and reflect a bit on our journey.
The following is excerpt from the presentation that Klevu CEO, Nilay Oza, delivered at Magento Live Australia in November 2015.
Creating the ideal interaction with online consumers may be more art than science, but Klevu has found ways to make science work in an artful way for online retailers.
As an online retailer you strive to find the best ways to interact with consumers without becoming intrusive. The last thing you want to do is disrupt their shopping in a negative way. One of the best things you can do is to help them find what they are looking for, quickly and easily.
What is a CDN?
A Content Delivery Network (CDN) facilitates speedy delivery of static content over the internet. The general idea of a CDN is to have a number of Point of Presence servers (PoPs), often called edge nodes or edge servers, distributed across different regions, responsible for delivering static and/or streaming content to users from the nearest possible PoP.
PoPs should be synchronized with related origin servers in order to deliver up-to-date content. Thanks to anycast technology (communication between a single sender and the nearest of several receivers in a group), when a request to fetch a specific resource is sent to the CDN, the best PoP is automatically selected and the requested resource is delivered. This way the requested content is delivered quickly, avoiding any unnecessary network delays. Instead of one or two servers handling all the incoming requests, the responsibility of delivering content is distributed among the PoPs.
What’s behind “fast” when it comes to search results
As a retailer, are you confused, or alarmed, by some claims regarding site search speed? You may have found that certain claims sound too good to be true. As a company in the site search business, with a very fast product, we are amazed by some of the claims we see. Claims as low as 7ms to produce results are bound to confuse many retailers. A claim of 7ms for search speed is not necessarily wrong, but does it consider the full search experience?
This blog shares the results of my tests and explains how site search speed is accurately determined.