• Sous chef
  • Alimed
  • Lecot
  • Injured
  • Spar
  • Blake more
The Modern B2B Buyer

The Modern B2B Buyer

Today’s B2B buyer expects a smooth shopping experience from websites, even B2B ones. They want

  • Easy discovery of items shoppers already have in mind
  • To find products with pinpoint accuracy using measurement,
    brands, and other descriptive text
  • Personalized products, content and merchandising
The Modern B2B Buyer

“If you’re not providing a shopping experience that lives up to customer expectations, you run the risk of losing out to competitors who’ve got a better measure of their audience.”

– Nilay Oza, CEO and Co-Founder, Klevu

Excerpt from the B2B Product Discovery Guide

Sound Familiar?

  • Large product ranges make it difficult for your customers to find products that meet specific requirements.
  • Complex juggling of multiple storefronts, suppliers and customer groups.
  • You miss out on sales as search queries aren’t recognized and fail to serve up products to shoppers.
  • You have teams across various business units and struggle to keep up with merchandising.

What B2B Ecommerce Teams Want

  • Product discovery just works, no matter what the query or the state of the product data.
  • Products in Search Results, Category Pages, and Product. Recommendations automatically showing to the correct customers for the right price.
  • The right products to surface for the right customers at the right times.
  • Personalization on a 1:1 level, with low lift effort for internal teams, and high return.

How Klevu AI makes B2B search perform

Klevu AI for B2B search encompasses linguistics and continuous machine learning to improve B2B online shopping experiences. Klevu outshines competitors because of the comprehensiveness of the AI offering, and how it impacts user experience.

How Klevu AI makes B2B search performHow Klevu AI makes B2B search perform

The product feed is imported then enriched and indexed in real-time, the shopper queries are processed and understood, the right products are displayed in the right order on the ecommerce store, our ML algorithms are continuously updated using data from behavioral customer data including shopper searches, clicks, purchases, and product reviews.

Why B2B and Wholesale Businesses Love Klevu

Data Enrichment

Data Enrichment

Klevu enriches and normalizes product catalog data automatically and indexes the enriched data when products are imported.
NLP: Semantic Query Processing

NLP: Semantic Query Processing

Klevu processes and understands what the shopper means when they search, considering the context of the store.
SKU Search

SKU Search

Search by SKU in any form, including or not including dashes, spaces or other characters.
B2B SKU Search
Merchandising

Merchandising

Automated merchandising, with a full suite of manual overrides. Set and forget, or monitor and maintain — up to you.
Supplier advertising options

Supplier advertising options

Display banners and/or boost products for certain preferred suppliers — think Adwords for your ecommerce site.
Dimensional Transformation and Enrichment

Dimensional Transformation and Enrichment

Klevu automatically normalizes different weights and measures and enriches the product catalog, making it easy for your shoppers to make very specific searches.
B2B content search

B2B content search

With Klevu, shoppers can use search to be able to find answers to common questions, not only product retrieval, but content and pages.
B2B Morris product finder automotive
Klevu developed an advanced B2B search function that allows shoppers with compatibility cares to narrow down search results with a persistent filter.

How it works:

Within the product data, associations are made between products suitable for different car makes and models and/or year of car. So, a shopper can drilldown to their specific make/model/year and see products compatible with their choice at the top of the product list.

Other uses?

Machinery, Parts, Collectibles.

Faceted navigation and dynamic filters

Faceted navigation and dynamic filters

Featuring dynamic filtering and SEO-friendly layouts, Klevu improves website usability by providing a consistent experience for your customers across B2B search and category pages — mobile and desktop too.
Customer Groups and Pricing

Customer Groups and Pricing

Display different list prices, and merchandise the website differently by customer account or role.

User experience

User experience

Used to display certain products always on top in search results for specific search keywords. Useful when running social commerce or PR campaigns.
Banner Ads

Banner Ads

Used for promotions in search overlay (search-as-you-type) and on search results page, allowing banners to be associated with specific keywords and shown when those keywords are searched.
Personalization

Personalization

Personalized ordering of products on a 1:1 level in search results, product recommendations, and on category pages.
Continuous Machine Learning

Continuous Machine Learning

The Klevu AI learns from your customers’ purchases, clicks, product ratings and continuously improves and reacts to trends in shopper behavior.

B2B search and discovery is made easy with Klevu. But you know what’s even better? Retailers that use Klevu Smart B2B Search and any other product — Smart Category Merchandising or Smart Recommendations get 37% more revenue per web session than those that don’t.

Want to know more?

Schedule a demo