eCommerce site search, why should online shops care about it?
by Klevu on
Online shops’ first want to get shoppers to land on their shop pages. Once shoppers land on the shop page, the most crucial activity starts – shopping experience that entice to buy. There are several To Dos and Don’ts available. I am focusing specifically on site search for online shops. Is it really useful? Do merchants really need good search? What can they expect? Which options are available? How about integration? How much does it cost? How do I measure return on my investment?
In the beginning of 2014, Iman Sadreddin wrote about 10 things eCommerce site must do in 2014.