Merchants vs. Shoppers: Different Views on Ecommerce Features and Personalization

What’s inside?

In the dynamic world of ecommerce, understanding your customers can be a game-changer. What if you knew exactly what features drive shopper engagement and which priorities are missing the mark? This eBook dives deep into the data, comparing the perspectives of merchants and shoppers to uncover surprising disconnects—and opportunities for growth.

Explore the insights from our research conducted with BigCommerce and YouGov, featuring responses from over 2,500 shoppers and nearly 500 ecommerce professionals. Discover how to align your strategy with what truly matters to your customers, enhancing their experience while boosting your bottom line.

Merchants vs. Shoppers: Different views on ecommerce features and personalization

This study highlights a strategic shift in how merchants and shoppers view ecommerce features. While shoppers focus on convenience, personalization, and trust, many merchants are stuck prioritizing outdated or less impactful elements. From the importance of filters and reviews to the perceptions of privacy in personalization, this eBook breaks down the key findings and offers practical recommendations to optimize your online store.Key takeaways include:

Table of contents:

• Introduction: Understanding the divide between shoppers and merchants.
• Key Features: What shoppers and merchants value most in ecommerce.
• Product Recommendations: Insights on why they often fall flat.
• Personalization: Balancing shopper expectations and privacy concerns.
• Communication That Converts: What really drives engagement and sales.
• Conclusion: Actionable tips to optimize your ecommerce strategy.

Why should I read this?

Perfect for ecommerce retailers, brand leaders, digital managers, and anyone looking to make data-driven decisions that align with customer needs.

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