Higher Return on Ad Spend and Increasing Conversion by 3x with Klevu


increase in search transactions


more time on site spent by shoppers


higher conversion from paid traffic

Postery heroimage
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Home / Garden

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Magento - Adobe Commerce

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With a focus on craftsmanship, Postery specialises in art prints and frames. Postery was founded by Sebastian Johansson, who started his first business at the age of 18. He fell in love with Ecommerce and loved the potential reach and connection. So, he co-founded Postery with Sebastian Wallén in Sweden in 2018 with a goal of bringing high-quality art prints with the Scandinavian aesthetic into homes worldwide at an affordable price.

Postery invested tens of millions into paid marketing from 2020 and has seen rapid expansion. The biggest markets for Postery are Sweden, Germany, UK, US, France and Australia and the brand continues to grow quickly using its tried and tested direct-to-consumer global expansion playbook, which involves heavy ad spend and website optimization.

One of the most critical factors that businesses consider when looking for levers to drive growth is improved website conversion, which is a key revenue driver for a DTC brand such as Postery, with high-growth plans.

Before implementing Klevu, shoppers were coming to the website and were unable to browse the large catalogue effectively using search. The small Postery team was trying to manually tag products within the Magento platform, which was very time-consuming, and impossible to keep up with as sessions continued to rise. This meant a lower return on ad spend and slower growth.

“Klevu already had an extension to Magento, and pre-built templates, so we were able to use Klevu right away without adding any extra hours of work to our team. The results are amazing. Klevu reads our customers’ behaviour and gets better each day, which is strongly aligned to our values here at Postery.”

Postery Sebastian Johansson
Sebastian Johansson Co-Founder of Postery

Using a prebuilt Klevu Smart Search template for both the search overlay and search results pages, the business was able to increase return on ad spend almost immediately. As 60-65% of Postery customers are new, so making the web experience high conversion and magnetic for those returning has been key to revenue growth. People are using the search after clicking through from a paid campaign.

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Feature focus

Klevu template search overlay

People are using the search after clicking through from a paid campaign, which has helped engage and convert shoppers.

Postery’s website displays fresh and relevant content to shoppers and the website converts new and returning shoppers with elegance.

Multilingual capabilities

Postery is running 18 totally localised stores in 13 languages using out-of-the-box multilingual Klevu capabilities.

Postery uses Klevu Smart Search and is looking at the other products in the Discovery Suite including Smart Category Merchandising and Smart Recommendations to continue fueling ecommerce growth.

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