Event
Product Discovery Playbook
Internal search data can tell us a lot about how users are interacting with an ecommerce site. It can also help us to determine the ideal menu structure to ease user navigation across different collections.
The landscape for ecommerce is more crowded than ever and has grown tremendously during the Covid pandemic. As a result, people are much more comfortable shopping online.
Did you know that US consumers will spend $933 billion dollars on e-commerce this year? This is an 18 percent year-over-year increase and is 15.3 percent of total retail sales.
Here’s another fun fact – 30 percent of shoppers will leave a website if they hit a barrier, like not being able to find what they are looking for. We do not want that to happen. First impressions matter. The experience matters.
In this presentation, we will show you how to do just that – leave shoppers with a positive experience so they turn into buyers.
You will walk away with a toolkit to improve product discovery on your website, and metrics to help you prioritize.
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