BigCommerce, Space48 and Klevu Smart Search deliver results for Sarah Raven.

Sarah Raven is an English gardener, cook, and writer. Her award-winning online store, also called Sarah Raven, sells carefully tried and tested plants, bulbs, seeds, gardening kits, and homewares, all personally selected by Sarah. The online-only store launched in 1996 sells plants, bulbs, and seeds. It is now a £40million+ turnover business.

Time for a replatform 

The Sarah Raven ecommerce site had been on the same proprietary SAAS platform for around 7 years.  To keep up with the needs and expectations of a more digitally savvy customer, Sarah Raven recently went through a re-platforming process, working with ecommerce agency Space48 to move to BigCommerce and introduce Klevu Smart Search. The aim is, to give their customers the best online experience possible.

Klevu – the natural choice

As part of the re-platform Sarah Raven knew they needed an advanced search capability and Klevu’s Product Discovery was recommended by Space48 and BigCommerce. Sarah Raven has a unique product catalogue and educational content and advice are a huge part of the customer experience. 

Klevu Smart Search was a natural choice to support this content strategy as it allows the customer to not only find products they want to buy using search but also to find information and advice in the form of guides and articles.

Following the move to BigCommerce and the implementation of Klevu Smart Search, Sarah Raven has seen remarkable results. These results demonstrate just how effective search can be to improve the overall user experience on the site, encouraging users to revisit the site, knowing they can find useful expert advice and have
a smooth experience, in addition to finding products they want to buy. For Sarah Raven, this resulted in higher conversions and increased spending per transaction with the usual impact on revenue from the seasonal decrease in site visitors being minimised.

Feature focus

Facilitating a complicated product catalogue

Klevu’s advanced search capability was able to facilitate the unique product catalogue with many products being perishable and coming in multiple variants such as seeds, seedlings, plants, etc, and much of the stock being seasonal.

Content within search

Sarah Raven is able to pull their educational content into search making them the one-stop shop for all things home and garden.

Klevu Merchant Center

Sarah Raven is able to track which keywords are performing and make smart changes to optimize search.