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Ready to Discover the Great Outdoors? How Winfields increased search-led conversions by 8%

16%

Increase in Revenue

8%

Increase in search led conversions

14%

Increase in AOV

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Industry

Sports / Outdoor

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Platform

Magento - Adobe Commerce

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Region

United Kingdom

Catering for everything from camping and caravanning to hiking and skiing, Winfields is a one stop shop for customers who love the outdoors. Winfields are based in the UK and have 7 stores along with their online site built on Magento.

After seeking an agency to help them design a bespoke new website, Winfields have been working with Interjar since 2017. Since the launch of this site, Interjar has been focused on upgrading and optimising the site, adding numerous features to create a better user experience.

“Winfields were after a product Discovery tool that would allow them to merchandise their site to ensure the right products were showing in the right place and reduce manual effort. So we recommended Klevu as a good solution to this.”

Winfields James Allwood
James Allwood Director, Interjar

Time for a Product Discovery Upgrade

Winfields were previously using Smile Elastic Suite for their Product Discovery but it was missing the human element of merchandising and they struggled to get the right products to show at the right time and place. They were looking for an improved Product Discovery tool that they could configure and let it run itself rather than have staff spending multiple hours manually configuring products. After weighing up alternatives Winfields decided Klevu met all of their criteria and opted for the full Klevu Product Discovery Suite including Search, Merchandising and Recommendations.

Winfields merchandising team use Klevu to ensure their new arrivals are seen first on the site. New products are boosted within their categories for increased exposure. During peak season Winfields also used Klevu’s ‘schedule campaigns’ tool to visually merchandise their collection pages in advance. This was done by displaying top products and using rule based merchandising.

Use of Klevu’s recommendations has also helped Winfields with upsell opportunities. The ‘Often bought together’ banner is featured on the checkout cart page to entice last minute sales before the customer checks out. This banner has the highest conversion rate of all banners on the site at 15%.

Future focus

Winfields are still using the Klevu native JS templates for category and search listings. In the future they plan to customise these. Interjar are also currently helping Winfields move to a different ERP system and connect this to Magento whilst aligning this with a new Product Information System. Winfields continue to work with Interjar on consistent optimisation of their existing site.

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