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Home Ebooks Ultimate Guide to B2B Search & Product Discovery


Ultimate Guide to B2B Search & Product Discovery

The Ultimate Guide to B2B Product Discovery is a deep dive into the B2B and wholesale buyer, offers solutions to common conversion challenges, and tips for reducing complexity and creating frictionless ecommerce experiences.

What’s inside?

Download the 29-page guide and discover:

  • What makes the modern-day wholesale and B2B buyer tick
  • 5 common ecommerce issues on wholesale or B2B websites
  • Conversion challenges and how to solve them

Executive Summary

Last year, close to half of B2B buyers were millennials — nearly double the amount from 2012. Millennials expect highly personalized shopping experiences from B2B, just like on their favorite DTC websites.

Featuring comments from top experts in the B2B ecommerce space and case studies from big brands, this guide takes a deep dive into modern B2B buyer, solutions to common B2B conversion challenges, tips for reducing B2B complexity, and tactics for creating frictionless ecommerce experiences.

Table of Contents

  • Chapter 1: What is Product Discovery and Why is it so Important?
  • Chapter 2: Understanding the Modern-Day B2B Buyer
  • Chapter 3: Troubleshooting 5 Common B2B Ecommerce Issues
  • Chapter 4: B2B Conversion Challenges Solved
  • Chapter 5: B2B Vertical Focus: Automotive
  • Chapter 6: B2B Vertical Focus: Food
  • Chapter 7: B2B Vertical Focus: DIY

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