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Preparing for Peak with Party Delights: Optimising Conversion Rate

Discover tips and tricks on how to increase your conversion rate during peak. Featuring Party Delights.

Over the past 20 years, Party Delights have become a powerhouse of party supplies, with international websites and retail stores across the UK and Ireland, they’re a one stop shop for everything you’ll need for your special occasion.

During peak seasons, it’s important to place a focus on conversion rate optimisation whilst still creating a smooth and unforgettable customer experience.

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In this webinar, we’ll hear from Claire Grasby, Managing Director of UK & EU Retail at Party Delights, Duncan Copeland, Client Success Manager at GENE Commerce and Mary Heasman, Solution Account Executive at Adobe Commerce.

Register to learn:

  • Why Party Delights decided to migrate to Adobe Commerce and the benefits this has bought them
  • How to ensure a smooth customer journey on site
  • Managing large volumes of traffic during peak seasons
  • The importance of mobile commerce
  • How to choose the right tech stack and ensuring your tech works seamlessly together
  • Optimising your product discovery experience to increase conversions