Discover the latest trends for fashion ecommerce: Fashion Lookbook

Boost your Home & Garden ecommerce strategy: Home, Garden & DIY Lookbook

Discover the latest trends for fashion ecommerce: Fashion Lookbook

Boost your Home & Garden ecommerce strategy: Home, Garden & DIY Lookbook

Home Partners Charle


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Charle is an award-winning Shopify agency & ecommerce expert, based in London, who partner with ambitious brands across the globe to design, develop & optimise Shopify websites. We offer design, development, email marketing, conversion rate optimisation and more.

Partner Spotlight

We caught up with Ross Adamson at Charle team to find out what makes them stand out as agency, why product discovery is important to their client base and their proudest agency moment.

  1. Tell us about Charle

Charle Agency is a leading Shopify Agency based in the London, UK, specialising in providing comprehensive ecommerce solutions for businesses of all sizes. Our mission is to help our clients establish a strong online presence and achieve their e-commerce goals. With an in-house team of experienced designers, developers, and customer success managers, we offer a wide range of services including website design and development, bespoke theme customisation, custom app integration, migrations services and ongoing support among many others!

2. What sets you apart from other Shopify agencies? 

Our deep understanding of the Shopify platform and our commitment to delivering exceptional results for our clients. We take a collaborative approach, working closely with our clients to understand their unique business needs and tailor solutions that align with their goals. Our team’s expertise allows us to create visually stunning and highly functional ecommerce websites that drive traffic, engage customers, and increase conversions. We also prioritise ongoing support and strive to build long-term partnerships with our clients, providing them with the guidance and assistance they need to succeed in the ever-evolving ecommerce landscape.

3. What would you say to someone looking to migrate to Shopify?

If someone is looking to migrate to Shopify, I would say that it’s a great choice for their ecommerce platform. Shopify offers a user-friendly interface, robust features, and scalability to accommodate businesses of all sizes. It provides a wide range of customisable themes and apps that allow businesses to create unique and engaging online stores. Additionally, Shopify has a strong ecosystem of experts, agencies, and developers like Charle Agency who can assist with the migration process, ensuring a smooth transition and helping businesses make the most out of the platform’s capabilities, we’d recommend getting in touch to help maximise their Shopify store’s full potential.

4. Why do you think more retailers are going down the headless route?

More retailers are opting for the headless ecommerce route because it offers greater flexibility, scalability, and customisation options. Headless architecture decouples the front-end (customer-facing) and back-end (commerce functionality) of an e-commerce platform, allowing businesses to leverage modern technologies and create unique customer experiences. With headless commerce, retailers can easily integrate multiple touchpoints such as websites, mobile apps, voice assistants, and IoT devices, ensuring a consistent and seamless shopping experience across various channels. It also enables faster load times, improved performance, and the ability to experiment with new technologies and features without impacting the entire system.

5. What is your biggest accomplishment so far?

Our biggest accomplishment so far is helping numerous businesses successfully launch and grow their online stores on the Shopify platform. We have been able to drive significant tangible increases in our clients’ online sales and conversions through our strategic design and development. Additionally, we take pride in the long-term partnerships we have built with our clients such as Samsung, Billionaire Boys Club and Candy Kittens, as they continue to trust us with their e-commerce needs and rely on us for ongoing support and optimisation.

6. Why do you think product discovery is important to your client base?

Product discovery is crucial to our client base because it directly impacts customer engagement, satisfaction, and ultimately, conversions. In the crowded ecommerce landscape, providing a seamless and personalised product discovery experience is essential to stand out and capture the attention of potential customers. By implementing effective product discovery strategies such as intuitive navigation, advanced search functionality, personalised recommendations, and user-friendly filtering options, we help our clients enhance their customers’ journey and make it easier for them to find the products they are looking for. This improves user experience, encourages exploration, and increases the likelihood of conversion.

7. Why did you decide to partner with Klevu?

We decided to partner with Klevu because of their advanced and intelligent search technology. Klevu offers powerful search capabilities that enable our clients’ customers to quickly find the products they are searching for, even if they misspell words or use synonyms. Klevu’s AI-driven search algorithms and natural language processing capabilities ensure accurate and relevant search results, improving the overall user experience and driving conversions. As a Shopify agency focused on delivering exceptional ecommerce solutions, partnering with Klevu allows us to offer our clients an enhanced search experience that aligns with their goals of driving sales and customer satisfaction

8. If your agency had a theme tune what would it be? 

Uptown Funk comes to mind! It’s an upbeat and energetic tune, reflecting our team’s passion, creativity, and dedication to delivering outstanding results for our clients. It embodies our collaborative spirit and the excitement we feel when helping businesses succeed in the e-commerce world.