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MACH Alliance

MACH Alliance Logo

The MACH Alliance is a non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS, and Headless. All MACH Alliance members meet certification principles that are published on the website.

Members of the MACH Alliance must embrace the MACH philosophies and principles and be microservices-based, API-first, cloud-native, and headless technology solutions. The MACH Alliance’s seal of certification ensures enterprises are selecting best-in-class microservice providers that can deliver future-proof technology.

MACH Alliance and Niraj image quote

Acceptance to MACH Alliance

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce, has earned MACH Alliance certification and is now an official technology member. The MACH (Microservices, API-first, Cloud-native SaaS, and Headless) Alliance is a vendor-neutral global collective of people and member companies that advocate for open and best-of-breed enterprise technology ecosystems. By achieving this recognition, Klevu has demonstrated a commitment to future-proofing its enterprise technology and providing its clients with a certified headless front-end solution.

Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms. As technology continues to advance and consumer behavior shifts, merchants need to be able to provide a seamless omnichannel shopping experience. This includes having a consistently excellent product discovery experience through any interface.

Klevu’s new SDK allows for a simplified connection from inventory management, and product information, to front-end virtual storefronts. Using Klevu’s headless capabilities, retailers can now seamlessly incorporate Klevu’s advanced search and merchandising solutions on mobile apps, ecommerce websites, and in-store kiosks. Additionally, they can easily add new touchpoints as they come to market.

MACH Alliance

“We are excited to expand our community and welcome Klevu as a MACH Alliance member. Klevu has clearly demonstrated unwavering belief in the MACH philosophies and adherence to our technology standards,” Casper Rasmussen, President, MACH Alliance. “Thousands of ecommerce retailers rely on Klevu’s Product Discovery Platform, which makes Klevu a great addition to the MACH Alliance.”


“Nilay Oza and I founded Klevu with a mission to provide ecommerce retailers with an AI-powered product discovery solution that is accessible to all. Becoming MACH certified verifies our API-first ethos, and we will continue to experiment within linguistics and machine learning to find more ways our technology can help merchants and shoppers alike,” said Niraj Aswani, CTO and Co-Founder, Klevu. “Product discovery is a critical part of a digital commerce funnel. Merchants that pick Klevu as their product discovery solution are able to increase average order values, increase margins, and improve conversion rates.”