BigCommerce + Klevu’s Smart Category Navigation
by Klevu on
Today, Klevu is excited to announce the launch of Smart Category Navigation with BigCommerce. This extension was released after the successful launch of Klevu on the BigCommerce App last year.
Senior Solutions Architect, Joseph McDermott at Klevu has been leading the project and comments:
“We, at Klevu, love BigCommerce and the flexibility they provide to their merchants to manage even the most complex functionalities, such as customer group prices and multiple currencies. Having already implemented our search integration and seeing success with merchants adapting it very well, it was time for us to power their category pages too.
So far our Machine Learning algorithms were only powering search, but the insights drawn will now be utilized to dynamically change the order of products on the category pages as well. From the consumers’ perspective, it simply means they are more likely to see the products they are looking for, much sooner.
It has been a great experience working with the BigCommerce team on both the search and category navigation projects, and we are looking forward to serving our joint customers even better!”
As a third party on-site search provider, Klevu recognizes that the majority of searchers habitually use filtered navigation. Yet those who use an optimized and intelligent on-site search that learns directly are still the highest converters. This led to an internal decision at Klevu to combine the two and extend our partnership with BigCommerce as a natural progression of the strong relationship we already have.
There are also commercial advantages to the add-on too…
Klevu’s UK Head of Sales, Ian Scarr has been working close with BigCommerce and writes:
“By having your product discovery in sync across your site with site search or navigation really gives merchants the toolset to maximize conversion rates. Adding the Smart Navigation capability to the highly successful integration with BigCommerce means that even more merchants will benefit from making more money”
This new functionality can be purchased as an add-on in the BigCommerce App and intends to automate certain merchandising features, increasing internal retail teams bandwidth and automating certain merchandising functionality. From a commercial perspective, retail companies will be able to combine business logic, AI and smart merchandising rules within category pages to serve and meet the demands of the modern customer.
Key Capabilities include:
> AI powered learning on category pages
> Dynamic facets and sorting
> Category listing in stores native theme
> Visual merchandising tools
> Analytics reporting
> Easy and seamless integration via the BigCommerce App
We are offering a free trial of the product to all BigCommerce users and welcome feedback on the new functionality.
To arrange a demo or request free trial contact email@example.com
Integration steps for the app can be found in our knowledge base.