8 Ways How AI can Revolutionize Ecommerce Product Discovery
As AI innovations reach new heights, businesses are desperately seeking innovative approaches to enhance their customer shopping experience with it. AI-powered product discovery is one such way to do this and has proven a highly successful method for many retailers.
For any retail business, product discovery is a must. And with the help of AI-powered product discovery, it’s easier than ever to find exactly the products customers need! Algorithms and machine learning are used to personalize shopping results for each customer. This makes it more likely for customers to make purchases that are right for them.
In this blog post, we discuss how powerful AI-based product discovery can be for your retailer: from improving search efficiency to benefiting your bottom of the funnel!
1. Optimize search results with AI-powered product discovery
If you want to reach the highest level of customer satisfaction with your ecommerce store, it’s essential to optimize search results. Poorly performing search engines can leave customers dissatisfied and lead them away from making purchases on your website. But if a top-notch search engine is used instead, its effectiveness could increase conversion rates by up to 12%!
By monitoring terms that don’t produce any results in your analytics platform, as well as adding synonyms or using AI tools like Klevu (which will do the work for you), you’ll be able to ensure optimal performance of the site’s searches.
2. Unlock better shopping experiences with AI-powered search by price
As e-commerce continues to develop, businesses must be aware of the importance of creating a smooth product search experience for their customers. Natural language searches by price range are an effective way to ensure that customers can find what they need quickly and easily, even with voice or long-tail queries.
Klevu’s AI-powered search engine solution was implemented by Puma and saw a remarkable 52% increase in conversions! To stay competitive in today’s market, it is essential for companies to ensure that their search engine can process such inquiries efficiently – increasing the probability of successful purchases and customer conversion rates.
3. Enhance customer experience with the help of content search
AI-driven product discovery tools enable customers to quickly and easily access post-sale information, such as shipping and returns policies, further assisting them in making informed buying decisions. In fact, 68% of consumers think about return policies before committing to purchase – that’s why content search is an absolute must for any e-commerce business looking to maximize its conversion rates. Not only does it boost sales but also ensures your customers can get the service they need without delay or hassle.
4. Deliver relevant search results with autocomplete that anticipates user needs
By incorporating predictive search autocomplete suggestions into your ecommerce website, you can cultivate an exceptional user experience. This feature enables customers to get personalized and spot-on results as they type in their queries. Utilizing machine learning technology, retailers can take into customers’ past search and purchase histories when supplying better recommendations – improving the accuracy of these suggestions even more! Incorporate this powerful tool for improved customer satisfaction, increased sales opportunities, and a significant enhancement of the online shopping environment.
5. Utilize AI to keep your product recommendations fresh and relevant
In the ever-accelerating world of ecommerce, staying up-to-date on relevant products is essential. However, manual merchandising can be laborious and time-consuming – that’s where AI-powered category merchandising comes in! With Klevu you can easily promote products as soon as they become available with automated real-time updates on stock levels. You’ll immediately see a boost in your sales, increased conversion rates, and higher average order values.
6. Scheduled merchandising and banners with artificial intelligence
By planning in advance and using AI-powered merchandising tools, ecommerce teams can save time and effort. Tasks such as merchandising (product ordering), creating marketing banners, and designing landing pages can be scheduled and automated, allowing merchandisers to focus on other important tasks. These tools can ensure that products are displayed in the right order, with the most relevant items appearing first, and that promotions and discounts are properly advertised.
7. Making product discovery easier with recently searched and viewed products
During peak trading periods, customers are often on the hunt for the best deals across multiple retailers. By providing easy access to recently viewed and searched products, retailers can give customers a quick path to products they’ve previously shown interest in. This can be a powerful tool for improving conversions and customer satisfaction. Incorporating recently viewed product recommendations on all pages and ensuring they stay personalized for a specific amount of time can help improve conversions and customer satisfaction.
8. Boost sale category products for better results
In the world of e-commerce, sales are always exciting for both customers and retailers. However, during peak sale periods, it can be difficult to get products that are on sale in front of customers. This is where AI can help, by boosting sale category products in search results.
In normal sales periods, sale products are often demoted in search results, but during sale periods, it’s important to consider having these products at the top of the results. By highlighting sales or discounted products, you can encourage shoppers to dig for a good deal, leading to increased sales and higher customer satisfaction. However, it’s important to note that this strategy should be used in moderation. Overpromoting sale products can be overwhelming and turn off customers. It’s all about finding the right balance and using AI-powered product discovery tools like Klevu can help you find that balance.
In conclusion, AI-driven product discovery is disrupting the ecommerce industry. Personalizing search results creates a more enjoyable shopping journey for customers which in turn leads to better conversion rates and sales growth. Moreover, automated merchandising tasks improve customer satisfaction and guarantee an impeccable experience across all channels.
With tools like Klevu, businesses can easily implement AI-powered product discovery and stay competitive in today’s market. By optimizing search results, offering natural language searches by price range, and providing easy access to recently viewed and searched products, retailers can make the shopping experience smoother and more enjoyable for their customers.
AI-powered product discovery is the future and the of e-commerce, and retailers who embrace this technology will be better positioned to meet the changing needs of their customers and stay ahead of the competition.