AI and NLP
Make your customers feel deeply understood, curious and delighted, at scale
Klevu AI is the most human-centric based AI, designed specifically for ecommerce, and one of the most comprehensive, included in Gartner’s Market Guide for Digital Commerce Product Discovery.
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Klevu AI encompasses linguistics and continuous machine learning to improve online shopping experiences. Klevu shines in a crowded product discovery market because of the comprehensiveness of the AI offering, and how it impacts user experience.
The product feed is imported then enriched and indexed in real-time, the shopper queries are processed and understood, the right products are displayed in the right order on the ecommerce store, our ML algorithms are continuously updated using data from shopper searches, clicks, purchases, and product reviews.
Klevu enriches and normalizes product catalog data automatically and saves the enriched data when products are imported, rather than relying on customer experience failures and manual fixing.
Klevu processes and understands what the shopper means when they search, considering the context of the store, to improve the quality of the results.
Read how Somm Cellars supercharged search conversion rate by 460% using NLP >
Klevu comprehends price relativity from a search query. For example, when a user enters ‘gifts under $400’, the price parsing module understands that the user is looking for gifts between $0 and $400.
Klevu can break complex words into their simplest forms to better understand shoppers’ queries. For example, a board that’s black can be expressed as ‘blackboard’.
Klevu helps over 3,000 brands use data and machine learning to improve product search.
Klevu helps shoppers think and refine their search by enabling contextual expansion of queries.
With Klevu, shoppers can use search to be able to find answers to common questions, not only product retrieval, but content and pages.
Klevu automatically normalizes different weights and measures and enriches the product catalog, making it easy for your shoppers to make very specific searches.
Klevu AI uses deep learning techniques to train the AI, which helps the AI learn as a human would, instead of being trained by a human. Deep learning is proven to be faster and more accurate than other ML models.
Learn more about deep learning >
Klevu AI uses a similar model to Spotify in order to offer personalized product recommendations using a click profile, rather than demographic profiles. This method allows for relevant personalization to even new or anonymous visitors, whilst maintaining privacy.
The Klevu AI can learn from your customers’ purchases, clicks, product ratings and continuously improves and reacts to trends in shopper behavior.
The Klevu AI Lab is an experimental, multidisciplinary team of scientists and engineers that test, learn and iterate on artificial intelligence in ecommerce, until a new Klevu AI breakthrough is customer-ready. Listed below is a selection of current experiments. Schedule a demo to see these in action.
For a product image, Klevu AI generates labels and captions that explains object classification, shape and color. You can use this information for metadata generation and content moderation for your product catalog.
More often than not, shoppers are looking for products that are visually similar to something in the real world. Klevu AI analyzes key properties, such as shape and color, from the uploaded photo, and displays products that look similar to that shape and color.
Imagine you are a shopper on an ecommerce site and you enter a question or a query relating to products or your order. Klevu AI intent parsing service deconstructs the input and will show the intent behind the question/query along with the level of confidence.
Klevu was the only ecommerce search technology included in the Cambridge University Press journal round up in Jan 2022 for making significant use of natural language processing.
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Klevu AI uniquely offers advanced linguistics in the NLP Enrichment Pipeline, as well as continuous Machine Learning and user behavior analytics, meaning it is constantly learning from every purchase, click and product rating. Retailers that have switched to Klevu AI from simpler indexing engines have seen a major uplift with Klevu:
If you’re curious about how other product discovery technologies stack up against Klevu AI, download the
Product Discovery Buyer’s Guide >
Klevu’s Discovery Suite includes On-Site Search, Smart Recommendations, Smart Category Merchandising, and a 121 Personalization Engine – built for ecommerce and powered by Klevu AI.
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